GEICO MOAT UIQ

Email Campaign

This email campaign was created in order to be sent out to those that had gotten GEICO MOAT product quotes but had not purchased. The idea behind them is to hit the consumer at different points after their quote (days 1, 4, 10, 30, & month 10) in order to pull them back in to purchase. The project focuses heavily on the insurance products that GEICO offers other than auto insurance.

For the design I went with a simple animated .gif that is small enough in file size to show up easily in most email platforms & operating systems.

Date: 09.14.2017
Copywriter: Steven Scott
Category: MOAT Insurance

Day 4

Day 10