This RV Kit Landing Page was created to show RV policyholders information about their insurance policy and to educate them on common insurance concepts.
Goal: to retain RV customers better by giving them quality content and information about their policy.
Message: the page is filled with a large amount of content to keep the user engaged and interested in learning more about their policy and other RV facts.
Audience: the ad incorporates many elements that are appealing to RVers such as RV vacation photos, roasting marshmallows, and outdoor-oriented patterns & aesthetics.
Placement: the design incorporates many web design features used to host an enormous amount of information such as image sliders and accordions.
Research: extensive research was done to understand the type of content that RVers like to consume.